Nancy Newell

  • Head of Strategic Alliances and Marketing Experiences
Adobe

Nancy Newell

A Texas native with a New York hustle, Nancy is a seasoned professional who focuses on omni-channel marketing experiences with a specialization in channel strategy, digital journey, content development, and branding. She leads with high-energy and enthusiasm and helps her team bring ideas to life through interactive storytelling and full brand activation. She brings 20+ years of experience managing and overseeing nationwide marketing projects in all government sectors and commercial industries. At Adobe, Nancy serves as an SME in omni-channel marketing experiences and leads the partner strategy needed to unite the right teams to solve government challenges facing the citizen experience. 

In prior roles,  Nancy led and implemented branding and marketing campaigns for government and commercials clients. Nancy has a passion for telling stories around brands utilizing full sensory emersion. Over her career, she’s had the opportunity adjust marketing approaches and provide flexible brand guidance through new technology and interactive experiences. She has a BBA from Baylor University in Business and Marketing. In her free time, Nancy likes to exercise through running, biking, hiking, and pilates. She loves to travel and hang out with her son Hayes! s needs.

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